debuted online 3 years ago. From the very day we started,
many of the forums, hosted by our “competition,” have taken
great effort to malign us. Long before they even knew about us,
they began with the name calling. Here are some examples:
LIE # 1
“It is SNAKE oil !!! Don’t buy it! It will ruin your engine.”
Nice try guys, but scaring people out of a better and simpler
alternative to spending thousands converting a car OR buying an
expensive biodiesel processor is not reasonable. We know our
fuel is new to many people in America since it has been used
primarily in Europe by people in the know for decades. This
doesn’t make it bad. It simply wasn’t ever in demand in America
much where fuel prices have been historically low. Fuel prices
have ALWAYS been high in Europe, over $4 when we were still
paying $1. That is why many of them knew about this
Biodiesel and the svo conversion companies had some success here
for years prior to recent fuel cost spikes, but they mainly sold
to people trying to save the environment. Now they sell, just
as we do, to a much larger group of people who want to save
money and be nicer to the environment.
For a brief time, these companies saw their sales rise when fuel
prices rose. Then we debuted and obviously made a significant
hit in their sales. It is any wonder they are angry?
The only thing we find scary is working with chemicals such as
methanol and lye, which are EXTREMELY dangerous. Skin contact
can result in blindness, brain damage, etc. Actually, the brain
damage part may explain some of their wacky forum comments.
LIE # 2
“They are the same company that was selling
something similar in the UK years ago.”
We have no idea what they
are talking about. Our experts came from Germany, not the UK.
We’ve frankly never heard of any company doing what we do since
we doubt they know how.
LIE # 3
“Here is their MSDS, read it and be afraid.”
The MSDS we’ve seen touted
as ours on some of these sites is clearly NOT ours. Read the
description of our additive as “white crystals” and then look at
our additive. They either can’t tell the difference between a
red liquid and white crystals or they are WAY too familiar with
another type of “white crystal” that has destroyed their ability
to think reasonably. Obviously, they simply took a scary
sounding MSDS from some other product and posted it as ours on
“Glycerin must be removed!”
This one makes us laugh.
This is exactly the issue the two other ways of using waste oil
for a fuel, svo conversions and methanol biodiesel, argued about
for years. Until we came on the scene, the svo conversion sites
and the traditional biodiesel sites passionately assaulted each
other over this issue. Then we came on the scene, scared them
both, and now they have a common enemy.
Quite simply, if you want a
non-heated fuel, methanol converted biodiesel IS a useable
fuel. If you are willing to spend conversion money, then an svo
conversion WILL make the waste oil useable fuel. Glycerin
removal is merely ONE way to make such oils work as a fuel, i.e.
biodiesel. Heating, via an svo conversion also works well
without removing the glycerin.
The reason they hate us is
that they BOTH know that our system also DOES work well without
any glycerin removal, without heat, without conversions, and
without dangerous material handling. However, saying that will
only serve to hurt their sales even more. Their silence would
be forgivable. Their lies are not.
LIE # 5
“Their additive contains moth balls and
Once again, people who seem
to be passionate about white crystals are lying about our
ingredients. We often wonder why they don’t just say it
contains anthrax or that we are part of a terrorist plot. It
would sound scarier but I guess they think that is going over
the top. I guess they are more comfortable simply lying about
LIE # 6
“It will damage your plastic fuel tank.”
No it will not. This one is
also laughable since it is traditional biodiesel, NOT our fuel,
which is corrosive. You can verify that on any of hundreds of
sites including howstuffworks.com. Just a touch of hypocrisy we think.
We could go on
wasting web space to show you other examples of how our
competition maligns us. They even do it under the guise of
being an impartial “web press” sometimes. If you are curious,
simply follow the links they “recommend” you visit. All their
own companies, of course.
Or, do a WHOIS
search on their sites and you’ll see these are NOT simple random
Forums put together by impartial people. The registrants of the
sites are people who own Biodiesel processing systems, rent
Biodiesel rental cars, sell svo systems, etc.
So why aren’t
there forums online praising us? We never set one up. We don’t
have the time or manpower to maintain a site at this time. Our
happy customers have also quickly learned that openly boasting
they use DSE fuel on the other forums gets them labeled as a
“shill” and the name calling ensues. Some have told us they
were going to set up a forum themselves but they know that it
will attract more “attackers” than our customers. Our customers
silence is evidence of their satisfaction. People generally do
not go online to write a post in a forum about how much they
LOVE something. Sadly, forums attract the negative since people
will eagerly go and write something they HATE, or in our case,
something they want to HURT.
Don’t believe us? Google anything you like. A certain food, car, tv, anything.
In a few minutes of looking, you will almost be convinced that
the very item you love merits suspicion. This is the sad
reality of the internet. Lies can spread much faster than
customers have made it through the murky waters of the internet,
tried our product, and now they are believers too. No amount of
lies can ever change their minds now.
Like we say around here,
“If you want a good review of a new Ford, do NOT go to a Chevy
“If you want a good review of a new PC, do NOT go to a Mac